5 Advantages of a Custom Built Website

By Jarod Peachey

10/05/2021

Here's the thing:

You need a new website for your business, but you're not sure what to do.

I get it. There are tons of options out there, and all have different pros and cons.

But if you want the best possible website for your business, 100% tailored to what you need and what makes your visitors happy, a custom website is the way to go.

Here's a short list of the top 5 advantages of a custom built website.

Let's get into it.

1. Build quality

Perhaps the best thing about a custom website is the fact that there's not a single line of code that is out of place.

You know how you can add plugins and themes to website builders? That's all well and good, but those plugins and themes haven't all been tested together.

Each time you add something new to your site, you could be adding 100's of lines of code that you don't even need. With each new plugin or theme, your website has more stuff that could go wrong.

With a custom website, you don't have to worry things breaking like that.

Every custom website we build has all the functionality you need already built in. No need for extra plugins, themes and lines of code.

2. Website speed

If you want your website to be found, it needs to be fast.

Did you know if your website takes over 3 seconds to load, 40% of your users will leave before it's done?

You don't want to miss out on 40% of your potential customers, do you?

A custom website will be built on modern technology and software that's built for speed, right out of the box. The average load time for our website, for example, is 0.8s.

That's pretty fast, right?

Another great thing about this is, the faster your website is, the more likely you'll get on the first page of Google.

Google now looks at how fast you site loads in comparison to the average speed (1.8s) when it's deciding if it should put your website higher up in the search results.

In short: fast website = more eyeballs on your site.

3. Security

With a custom-built website, there's virtually no chance that your website can get hacked.

Now, that's not to say it can't happen. But which seems more secure: a site that's built on a platform that has millions of other users (WordPress, Wix, etc;), or a site that's custom built with 1 user (you)?

At Jelly Development, every site we build uses a technology called the JAMstack. Basically, this means that everything is pre-rendered on the page, so there are no live connections to your database or sensitive information.

Literally, there's no way hackers can get from your website to your database.

It's pretty mind-blowing, but it's awesome.

4. Custom features and design

With a custom site, you can add anything you want to your website.

Want a cool image gallery, with exactly 30px spacing between the images, and a border on each image, with arrows on the bottom to navigate?

You got it.

Want a button the turns into a cloud when you hover over it and starts raining?

You got it.

The thing about custom websites is your imagination is the only limit. All the designs, colors, features and animations are 100% yours.

It's one of the main reasons a custom site is better than a website builder; you're not limited by plugins or themes that other people built.

5. Simplicity

Finally, another great advantage to a custom-built website is the simplicity of it.

A website builder will come with a lot of features by default, and you can't really remove them easily.

A custom website will start as a blank page, and will only get features added as you need them.

No struggling with content editors, layout updates, or plugins. Our websites will never have 1 line of code more than is absolutely neccesary.

Conclusion

So, I hope you've found your answer as to whether or not a custom website is worth it for you business.

If you HAVE decided that a brand-spanking new custom website sounds like a great fit for you, shoot us an email at jarod@jellydevelopment.com (you'll get a personal reply within 1/24 hours).

Thanks for reading, and best of luck with your new website 🔥

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